Game Day with 70,000 Raving Houston Texan Fans!

This is the first season for the Houston Texans expansion NFL team -- and all 70,000 season tickets are sold out. 

So I bought bought some killer seats for the next home game to check out what all the fuss was about. Boy did I learn a great network marketing lesson at the game!


Art & Ann on the way to their seats.
Great! The new digital camera works.

 

Reliant Arena has a retractable roof and proudly 
displays one of the largest American Flags I'd ever seen.

Bob McNair bought the Texans ( the  32nd NFL franchise ) for a record $700 million and I'm sure he wanted a return on his investment as quickly as possible. So he had to put butts in seats.

So how did he manage to sell all 69,500 season tickets for a team that is pretty much guaranteed a losing season? 

Easy. With Marketing. Billboards. Media. Radio. TV. You name it. But here's the interesting part. The core of their marketing effort was centered around . . .

. . . creating "Raving Fans"

What is a Raving Fan?

"Someone, who after they experience Houston Texan Football, can't help but enthusiastically tell others about it and encourage them to get involved!"


Some Raving Houston Texans Fans. -- the less rabid ones ;-)

 

Sound familiar? Wouldn't it make sense to create "raving distributors" on your team? 

"Distributors, who after they try your products and get a bonus check with your program, can't help but enthusiastically tell others about your network marketing program?"

It worked for Bob McNair and the Houston Texans, so why not you?

Getting looks from the cheerleaders sure doesn't hurt repeat ticket sales. Some more savvy marketing by the Texans. ;-)

Networking leader Ty Hoffer (left) gives the cheerleaders an enthusiastic thumbs up.  Raving fan 70,001. Great seats rule. ;-)
Peyton Manning (#18) tries to control the game over the crowd noise. We could hear the hits delivered by the Texans loud and clear from our seats. Great view.

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