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One Minute Sponsoring Tips for Network Marketers
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"Don't Sell Features. Don't Sell Benefits."

From:
Houston, TX
Compaq Center, 11th row, center.
(As Michael Jordan crushes the home team)
Thursday, 9:34 p.m. .m.
 

Dear Friend and Subscriber, Today you'll learn a simple technique to get your prospect's full and undivided attention. To use this technique you'll need to know the difference between a feature and a benefit. So, here's the ten-second summary: Benefits: What the prospect will get by joining your business or buying your product. Features: Your company's 27-year history, all seventeen levels of the compensation plan, how and where the product is made, how great your upline four-star emerald platinum executive is and how great the prospect isn't, and anything else in your presentation that has nothing to do with what's in it for the prospect.

Developing residual income Texas style!

If a distributor speaks to their prospect using benefits instead of features the prospect is more likely to join their business or buy their product.

But that's not good enough.

Let's take it one step further. When presenting your business or product, don't sell features and don't sell benefits.

Instead, base your sales presentation on your prospect's most pressing problem. Then you'll have your prospect's undivided attention. For example:

If you talk about the weekly bonus checks, that's a feature. 

If you talk about the benefits of weekly checks (not waiting until the end of the month, getting your earnings quicker, instant gratification for work performed, etc.) - you're doing better, but it still won't rivet your prospect's attention. 

Try talking about your prospect's most pressing problem.

For example, you might say: 

"Next Tuesday your mortgage payment is due. That could eat up most of your paycheck. Wouldn't it be nice to get a check from our company that would pay the mortgage payment for you? Then you'd have your entire paycheck to use however you like."

See the difference?

Your prospect is constantly thinking about his problems - not your benefits.

Can you imagine what your life could look like if you and your team applied just some of my sponsoring tips? It might look something like my lifestyle photos!

Until next issue, happy prospecting! Art Jonak CEO, MLMPlayers.com P.S. Here's a bonus tip: Network with top network marketers from every part of the world at the next Mastermind Event or Power Marketing Workshop. Or hang out with leaders like Richard Brooke for a week on the Annual Network Marketing Cruise! You have to take a vacation anyway, so why not learn a great idea or two that will make you thousands of extra dollars next year? Click here to see photos from the cruise.		[include/sidemenu_tip3.htm]
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