 Here's another great issue of
Art Jonak's . . .
One Minute Sponsoring Tips for Network Marketers
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Executive Luncheons:
"How A $5 Lunch Can Build a Large Local Group"
From:
Republic of Kiribati, South Pacific
Wednesday, 1:42 p.m
See my photos from smack dab in the middle of the South Pacific!
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Dear Friend and Subscriber,
Somewhere in rush-hour traffic your prospect is
glad her grueling day at work is finally over. As she swerves to
avoid a low-flying traffic chopper, her mind wanders to the relaxing
evening she’s going to spend with her family.
Suddenly she remembers her promise to attend your opportunity meeting
that evening.
Why did she make that promise? What was she
thinking?
“As soon as I get home, I’ll have to rush through dinner. Then, run out
the door so I can spend a few hours at a meeting I really don’t want to
go to.”
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Click here to see photos from the South Pacific! |
“I’ll probably be pressured into buying or
joining something. I’ll rack my brain for a good excuse to not buy from
my friend and by the time I get home my kids will be asleep and I’ll
still have to clean the kitchen.”
There has to be a way out of this . . .
“I could come up with an excuse why I didn’t make
the meeting. Then I could enjoy dinner, supervise my kitchen-cleaning crew
(husband and kids), kick off my shoes, grab a mug of hot herbal-tea, sit
down on my comfortable couch and watch my favorite TV shows.”
It’s an easy decision for her. A no-brainer. And .
. .
You end up with another no-show.
Asking your prospect to take about
three hours (one to two hour meeting plus a 30 to 45 minute drive each way)
out of their evening is like asking your prospects to climb a cactus.
So, what can you do if your prospect
can’t make it to the evening briefing?
Have you ever taken a prospect out to
lunch? It's one of Tom "Big Al" Schreiter's favorite ways of
prospecting. He gets to do his favorite thing (eat Mexican food) and
build a friendship at the same time.
Would you agree most people eat
lunch everyday? Does it matter to them if they eat at
the Chinese buffet or the Italian deli? Would they let you choose the place if
you offered to buy them lunch?
Why not let your prospects learn about your
opportunity or products by. . .
OFFERING THEM A FREE LUNCH!
That’s right... bribe your prospect
with a free lunch! Most people will not pass up a free
lunch.
Here’s what this might sound like:
"Mary, I'd like to invite you to
lunch, my treat!"
Mary might say,
“Lunch sounds great! What’s the
occasion? Why are you offering to buy me lunch?”
You respond,
"You’re right, there’s no such
thing as a free lunch. Here's what I've set up.”
“This Tuesday you'll have the
chance to meet and network with other business people, you'll hear a
short presentation about how (insert a benefit about your program here)
and I'll buy you lunch.”
“That’s it. The entire
presentation lasts only 5 minutes and the other 30 minutes you get to
chat with bunch of fun people. You’ll have no trouble getting back to
work on time.”
Most people take lunch everyday. It
makes very little difference where they eat, especially if they get to eat
for free!
Now, some distributors might say,
“I can’t afford to buy my prospect
lunch.”
What if there was a way to get back
every dollar you spent?
How much is a new customer worth to
you? What if the customer buys product
through your auto-ship program for the next twelve months? What is the lifetime value of a new
distributor? $100? $1000?
What if they build a large
organization? How much are they worth now? $10,000? $100,000? More
If you advertise or buy leads, how
much do you spend acquiring each prospect? Every day network
marketers easily spend $5 or more to buy or create a qualified lead. A
guest who shows up at your luncheon is worth far more than a $5 lead who a)
doesn't know you and b) who may live 100 miles or more away from you.
How much are you willing to invest in
each prospect now?
Let’s look at an example:
If you attend our luncheon in Houston,
$6 covers one trip through the Chinese lunch buffet line, iced-tea and even
includes tax.
In Houston, if a distributor buys
lunch for ten prospects and just one becomes a customer, the distributor
will still have made a profit.
Odds are high that more than just one
prospect will become a customer. Plus you’ll probably sign up a distributor
once in a while. If they become a distributor, your overrides on their
business will pay for many, many lunches!
Your team can have an Executive
Luncheon once a week. Each distributor invites a few people for a free
lunch at the designated time and restaurant. During lunch, one of the
leaders shares a short presentation. Then you hand out a product
sample or your favorite prospecting tool to those who express an interest.
That's it.
Do these "Executive Luncheons" work?
You bet! Every single time I host one, my business grows. I know
a distributor who primarily uses Executive Luncheons to build his business
and he has averaged a quarter million dollar income for several years now.
Here a some parting thoughts:
Using this concept, could you buy a
manicure for your prospects and do a meeting in the beauty salon?
How about inviting prospects to a
baseball game and doing a meeting at the tailgate party? This worked for my
friend Michael.
When I was staying at the Wyndham
Garden Hotel in Cary, NC I saw network marketers offering free facials for
all the guests of the hotel.
In a future issue of these sponsoring
tips I’ll share with you “The secrets to having good, bad and great
luncheons.”
Can you imagine what your life could look like if you
and your team applied just some of my sponsoring tips? It might look
something like my lifestyle photos!
Subscribers as of this issue: 34,697. Only 65,303 to go.
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