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"Never Join A Ground Floor Opportunity."
From:
Panama, Central America
Monday, 10:06 a.m. May 12, 2003
See Pictures of us in The Panama Canal 
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Dear Friend and Subscriber,
Statement: Never join a ground floor opportunity.
Critical Thinking: Then how do companies start? On the second floor? How did today's leading companies start?
Did they start in year three and skipped the ground floor years?
In the last issue, I touched on how it's not
what you say, it’s how you say it that counts.
I shared two specific examples. In this issue I'll give you a third
example.
Some viewpoints help your prospects
see what you see. And when that happens, your prospects will make the same decision
you made because they have the same facts. So . . .
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Cruising the Panama Canal on a 6-star cruise! |
How do I get prospects to see what I see?
By using the metaphor technique —
for a refresher, re-read the last issue by
clicking
here.
So, using the metaphor technique outlined in the last issue, what do you
say when someone says:
Example
#3: "Never join a ground floor opportunity!"
First, let me say that this is just an example.
You could make another example on why you should join only ground floor
opportunities.
(And for those rigid, dogmatic readers who think that one should never join a ground floor opportunity, consider this.
Every established company started as a ground floor opportunity, right?)
Anyway, back to our example. We want our prospect to relate to the stability of our long-term company, so we simply tell the following story:
“You said you wanted to build a long-term residual income, right?
Let’s say that you wanted to save a large amount of money for your children’s education.
Would you make your monthly deposits into a bank that was going out of business?
Would you make your monthly deposits into a bank that just opened a few months ago?
Or, would you place the money for your children’s education in a safe place, a long-established bank in your area?”
If you wouldn’t risk your children’s education on a risky start-up bank, certainly you wouldn’t want to risk your personal reputation and retirement business on a risky start-up company, would you?”
Now your prospect relates to the point you are making. Your prospect wants his time and effort investment to be safe and to consistently earn compound interest.
You don’t have to use the bank story if you don’t think your prospect would relate.
Instead, you could tell your prospect that he wouldn’t buy a long-term insurance policy from a company that might be going out of business or unable to pay off a claim.
Or, say that the prospect certainly wouldn’t leave a large layaway deposit on furniture at a store that might go out of business any moment.
See, it’s easy. You can be short and to the point, or you can have a longer story that helps your prospect get more emotionally involved.
Simply remember this. It’s not what you say that counts – it’s
how you say it.
Can you imagine what your life could look like if you
and your team applied just some of my sponsoring tips? It might look
something like my lifestyle photos!
Subscribers as of this issue: 26,985. Only 73,015 to go.
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