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 Here's another great issue of
Art Jonak's . . .
One Minute Sponsoring Tips for Network Marketers
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"The Killer Prospecting Postcard Trap."
From:
Compaq Center, Houston, TX
Wednesday, 7:24 p.m.
See Courtside Photos: Lakers vs Rockets
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Dear Friend and Subscriber,
Imagine you're visiting with one of your distributors and they say:
“If I could only come up with a really killer postcard, I know that I could
recruit a lot of people.”
As a leader, you immediately realize your
distributor has an incorrect point of view on what it takes to be successful in
network marketing.
Since you do not want your distributor to be wasting his time designing postcards, what are you going to say to help him
see your point of view?
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Courtside tickets: Lakers vs Rockets! YES! |
Try this: Let's say that you design a really great postcard. You send it to a prospect who thinks, “Hey, this looks great! I think I will join this program because this is a great looking postcard.”
However, the next day your brand new distributor gets
another postcard in the mail. This is a two-color postcard with enhanced
graphics. Your new distributors think:
“Ooooh. This postcard looks awesome. It must be a better opportunity.”
And so your new distributor goes off and joins another
network marketing program. Why? Because he makes the decision to join a
network marketing program
based upon the quality of the postcard.
In fact, this person will join yet another network marketing opportunity if he receives a three-color postcard the following day in the mail. And how long will he be with that program?
Until he receives a new four-color postcard in the mail!
This little story illustrates to your new distributor that you cannot build a network marketing business based upon having a killer postcard.
You build a solid network marketing business by building
relationships. If you have a solid relationship with your distributor, your new distributor will not be swayed by every new postcard and opportunity that comes his way.
To prove your point, you could tell your new distributor the following story.
“Imagine that your mother is a distributor in your downline. You have a good relationship with your mother, right? Well, one day she receives a postcard in the mail. It is a killer postcard that promotes another network marketing opportunity. It has four-colors. It has superior graphics.”
“And, guess what? Your mother throws that postcard
away. She has no interest because she does not have a relationship with the person who sent the postcard.”
“If you want to build a solid downline, it is not the original postcard that matters. It is the relationship that makes the difference.”
Can you imagine what your life could look like if you
and your team applied just some of my sponsoring tips? It might look
something like my lifestyle photos!
Subscribers as of this issue: 26,585. Only 73,415 to go.
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