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“I was caught in the myopia of ‘a customer for a day’ rather than a customer for life.”
-- Kevin Abt, Takeout Taxi

From: Maui, Hawaii
Wednesday, 2:17 p.m.
Click here to see helicopters, limos, a luxury ship, team building and urinals with a view?!
 

Dear Colleague,

Wow! This is one quote that really grows on you if you understand network marketing.

How many times are we short-sighted in our recruiting efforts? How many times have you heard statements such as these:

  • "I'm not driving all the way across town for that loser.  He's just a curiosity-seeker."
     
  • "I already called that lead twice by long distance.  Why should I follow up again?"
     
  • "If he wants a sample of the product, let him pay for it."
     
  • "Never give a prospect a sponsoring CD or DVD to look over.  They never send it back."

Short-sighted?  Saving money?  Good business?

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Or, are these statements a reflection of a lack of understanding of our residual income business?

Let's take a look at the power of network marketing.  The real leverage generated is that we get paid today and tomorrow, for what we do today.

That's right.  We don't collect all our bonus checks right away on our efforts.  Today's recruiting efforts are rewarded month after month after month.

For example, imagine that you ran an ad for distributors in your local paper.  You get 20 responses.  Then you mail out a recruiting cassette tape, a company brochure, a cover letter, and a product sample to your 20 responses.

Yes, the cost starts adding up.  And then you spend time on follow-up phone calls, information meetings at the local restaurant, and requests for more information and samples.

Ouch!  More money out of the family budget.

Finally, you get a telephone call from one of your prospects requesting yet more samples, videos, and information. How would you react?

  • Would you hang up on this freeloader?
     
  • Would you send the requested material?
     
  • Would you try to talk longer on the telephone?
     
  • Would you rub your lucky rabbit's foot and hope this prospect turns into a network marketing leader?


HOW NETWORK MARKETING LEADERS GET THE BIG PAYOFF.

Let's say that you send the requested materials and your prospect joined.  He got excited about the products, the professionalism of his sponsor (that's you), and the long-term income possibilities of network marketing.

The following month you earned a $5.67 bonus override on his business.  Is that all you've earned?

No.  If $5.67 is all that you would earn, you'd certainly rethink your policy of sending out free materials.

You will be paid month after month after month on your new distributor's business.  That's the real payoff in network marketing.

The second month, your prospect earns you $75 in bonus overrides.  The picture gets a little better now, doesn't it?

The third month, and every month thereafter, you earned $250 in bonus overrides.  Now that's the payoff we look for in our business.

If you earn $250 a month from this new distributor, how much is that in one year?

$3,000!

That's exciting.  Now, does that $3,000 payoff justify a little patience, a little more follow-up, and the cost of some product samples and postage? Certainly.

However, in network marketing your payoff doesn't stop after 12 months.  Your payoff continues for the life of the new business you developed by sponsoring a new distributor.  So, how much would you have collected in bonus overrides after ten years?

$30,000!!!

And that's measuring the bonus override on only a modest organization.  What if you sponsored someone who earned you $1,000 a month for ten years?  That's a $120,000 payoff!

Now, not every prospect is going to pay off with massive bonus checks.  Many prospects won't even join your program.  However, a few prospects will join your program, and could make you rich beyond your wildest imagination.

The challenge is . . . you don't know which prospects will produce the big bonus override.  That’s why it pays to not pre-judge prospects. Instead, give every prospect a fair chance to see the benefits of our wonderful business.

Can you imagine what your life could look like if you and your team followed this advice?  It might look something my lifestyle photo galleries -- click here to see them!

Until next issue, happy prospecting!

Free Training and Tips for Network Marketing & MLM Distributors.
Art Jonak
CEO, MLMPlayers.com

P.S.: Here's a bonus tip... Learn great ideas from top network marketers from throughout the world at the upcoming Mastermind Event or on the Annual MLM Cruise! You have to take a vacation anyway, so why not learn a great idea or two that will make you thousands of extra dollars next year.  Click here to see pictures of just some of the hard working participants from past MLM cruises.


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