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“I want to join your program.
Here are my hot buttons.
Could
you set aside a little time
to sign me up?”
From: London, England
Saturday, 5:47 p.m.
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Dear Colleague,
Imagine that a fully qualified Network Marketing prospect comes up
to you and says:
“Hi! I want to join your Network Marketing
program. Here are my hot buttons. Could you set aside a little time
to sign me up in your program?”
Wow! Wouldn’t that be great? No convincing. No
high pressure. No defending your industry or product. Just an
easy-to-sponsor prospect coming to you-- pre-sold.
Well, it doesn’t happen quite that easily, but
almost! How? Through an easy-to-use brochure/survey form that allows
your prospects to check off their items of interest. You simply insert
your best features and benefits into your brochure... and then let the
prospects choose their hot buttons.
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When you use this technique, a prospect will check
off his areas of interest and say to you:
“Tell me more about your business opportunity. I’m
especially interested in how your bonus car program works. And, I’d really
like to know more about your famous Wonder Product.”
Wow! Here’s a prospect who is coming to you pre-sold.
And, the prospect is telling you that his hot buttons are the car program
and the famous Wonder Product. He is saying, “Tell me a little more about
these wonderful benefits and you’ll sell me in a minute!”
Well, as far-fetched as this scenario sounds, it’s
not that hard to arrange. Yes, you can attract pre-sold prospects and
they’ll even tell you what you have to say to sell them. And you can have a
steady stream of these prospects coming to you, if you know how.
Here’s the easy-to-follow technique:
1) Write down all the great features and benefits
about your program. Then, put these features and benefits into a headline.
For instance, if you were a distributor for the Wonderful
Network Marketing Company, you’d
write the following:
- How to drive a new bonus car with no monthly
payments.
- Where to save $44 a month on your cleaning budget.
- How to add an additional $400 a month part-time income.
- How to double your monthly retirement income.
- The three warning signs that your family is in serious financial jeopardy.
- How to get paid for recommending things you like.
- How to lose 11 pounds per month without dieting.
- Where to find an extra $2,500 tax deduction every year.
- The three best ways to get rich this decade.
- How to make your business give you the free time to be with your family.
- The two best ways to have a luxury vacation four times a year.
- Why a highly-desired repeat product can be your key to financial security.
- The one business you can start part-time, without jeopardizing your
present job.
- How to have a career that’s fun -- where you’ll never have to go to work.
- The insider’s secret to having your own business.
Do you have enough headlines yet? If not, add a few
more. Now that you’ve written down these hot points, our next job is to find
out which of these features and benefits will get your prospect excited.
How will we find out? You guessed it! We’ll ask.
2) We’ll ask which feature or benefit excites your
prospect, but we’ll ask in a very non-offensive, non-threatening way. We’ll
put these headlines in a brochure and ask the prospects to check off which
feature and benefit they would like to have more information on.
So, somewhere in your brochure, you’ll have a section
that will look something like this:
Now, after your prospects check off their areas of
interest, it gets simpler.
First, you know your prospects are interested or
they would never have taken the time to fill out the questionnaire.
Second,
you know exactly what your prospects want to know. You’ll zero in on their
hot buttons and desires.
Your brochure is easy enough to put together, but
where should you utilize it?
Here are some ideas:
1) Give this to prospects at the end of an
opportunity meeting if they feel they need to “think it over.” By filling
out the brochure, you’ll know exactly what they have to “think over” and be
able to answer their questions right there on the spot.
2) Put the brochure in your prospecting package to
accompany your audio prospecting CD. If the prospect doesn’t want to join
immediately, the answers on the brochure can guide you to the best approach
to help the prospect make a decision.
3) Depending on the other selling elements of your
brochure, the brochure could be used as a stand-alone mailer for
prospecting.
4) When people ask you what you do for a living, your
brochure can be a take home explanation piece, which is also a selling
piece. The brochure would be much more effective than a simple business card
with a catchy saying.
5) Add the questionnaire as part of your
pull-through online prospecting or presentation website.
I’m sure you can add many other uses for this custom
brochure. Remember, this is a passive, non-offensive, non-threatening
prospecting and qualifying method that even the shyest distributor can use
to build a successful Network Marketing business.
Can you imagine what your life could look like if you
and your team followed this advice?
It might look something
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