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Dear Friend and Subscriber,
Network marketers worldwide shared
my last newsletter from
Sweden like crazy! How do I know?
More
new networkers
subscribed to my newsletter than at any other time in the last
twelve years! Wow! Oh, and you read that right, this website has been
serving network marketers for twelve years!
In the last issue I shared the network
marketing success principle of "The
Big Four Of Duplication." What we do in our network marketing
business either meets the "The Big Four Of Duplication" or
it does not. Sometimes it's obvious. Other times it's not.
Let's take a look at one thing we do that may
not be so obvious. An activity that was slowing down the
duplication in my business -- and I didn't even know it! I learned this
one by observing
Tom "Big Al" Schreiter.
When Tom "Big Al" Schreiter does a workshop,
he doesn't do any introductions and he doesn't spend any time talking
about his credentials. He just starts sharing prospecting techniques.
The workshop participants don't care about his credentials. And, they
are right. His credentials won't make them a cent.
Tom Schreiter has written six books on how to
sponsor distributors. Because he wrote these books, not a single meeting
participant will earn an extra dollar on his bonus check. Even if his
credentials included a Ph.D. degree in Networking, his credentials still
don't mean a thing.
Why? Because the workshop attendees don't
want to know about credentials -- they want to know about EXPERIENCES.
The size of Tom Schreiter's personal bank account balance or business
won't put money in the workshop participants' pockets. Real life
experiences, case studies, proven real world strategies and techniques
are what distributors want to hear.
The same principle applies to sponsoring.
What don't your prospects want to know?
- They don't want to know how big your car
is.
- They don't want to know how big your bonus
check was last month.
- They don't care how many heavy hitter awards
you have won.
All these things are things you've
accomplished. Your prospects may not believe they have the same skills
or abilities to match your accomplishments.
So, what do your prospects really want to
know?
Experiences.
They want to know how you helped other
distributors become successful. They would like to hear about other
people in similar circumstances who have been helped by you to become
successful. If you're successful in networking, you should have lots of
these real life experiences to share with prospects. Your sponsoring
presentations will be easy.
What if you're not successful in networking
or just starting? What should you do then?
Sounds like a great time to start building
your successful experiences. Instead of sponsoring wide, wide, wide, why
not concentrate on your best distributor? Put some extra effort into
helping one of your distributors make it to the top.
Once you have your first success story, move
on to your next. You'll soon get the reputation of somebody who makes
people successful. That's a great reputation to own, and prospects
will be attracted to you.
It makes sense. Prospects don't care what you
have done for yourself. They want to know what you have done for the
people you have sponsored.
And one more thing... if you do have
tremendous credentials, and you're using them to sponsor people, how
does this fit in The Big Four Of
Duplication? That's right, it doesn't.
Using your credentials to sponsor:
- can't be done 10-15 levels below you;
- can't be done by somebody you don't know;
- can't be done by someone who lives 2000
miles away from you; and,
- can't be done if they are a dud about ready
to approach a stud.
If you're using your credentials to
sponsor, you will probably never get any depth
going on your team.
Can you imagine what your life could look like if you
and your team applied just some of my sponsoring tips? It might look something
like my lifestyle photos! Until next issue, happy prospecting!
Art Jonak
CEO, MLMPlayers.com
P.S. Network
with top network marketers from every part of the world
at the next Mastermind
Event or
Power Marketing Workshop. Or
hang out with leaders from all over the world on the Annual
Network Marketing
Cruise! You should take a vacation anyway, so why not learn a great idea or two that will make you thousands of extra dollars next year?
Click here to see photos from
the cruise. |
